#Benefits

Feb 6, 20191 min read

Symptom of a sick message strategy: Client says it makes sense but takes no action

If you give a presentation and the client said "This makes sense" but takes no action... you may be suffering from a sick message

Jan 29, 20191 min read

Symptom of a sick message strategy: Same basic content as your competitor

If you changed the branding in your slide deck, could it pass as a presentation given by your competitor? Why this is a problem, confirmatio

Dec 6, 20181 min read

15 things Corporate Storytellers will likely notice in other presenters' presentations

After the Articulus Corporate Storytelling Workshop, you will watch presentations through a different lens. Here are 15 specific things you

Dec 1, 20182 min read

Advocacy? Or Manipulation?

Be an advocate. Your audience wants your recommendation, not just your information, so they can make the best decision possible.

Aug 10, 20182 min read

Observing Corporate Storytellers (or being observed) in the wild

Most of us can learn to be presentation artists - I call them Corporate Storytellers. But don't worry if other groups use this process t

May 8, 20182 min read

Choose your analogies wisely

Analogies can be a great way generate interest & provide perspective in a presentation. Here are tips to employ & pitfalls to avoid

Jan 12, 20181 min read

BS Isn't Shorthand for Benefit Statements

Do you sound like The Corporate BS Generator (click link)? If the benefit statements in your presentation sounds like buzzwords YOU'RE N