If you changed the branding in your slide deck, could it pass as a presentation given by your competitor? Why this is a problem, confirmatio

"...offensive operations, often times, is the surest, if not the only (in some cases) means of defence." - George Washington, 1799...

Your sales message must change any time your audience, goals, or topic changes. Otherwise it's so broad and general that it won't ha

Most of us can learn to be presentation artists - I call them Corporate Storytellers. But don't worry if other groups use this process t

Does your team experience any of these seven symptoms of a sick message strategy? What are the root causes? Need help?

We don't improve until we do something different. What will you do different in 2018?

We recently ran a pilot course to sharpen the skills of Corporate Storytellers. And it was good. Would love to hear if other Articulus CSW g

A simple question can result in a remarkably different discussion when someone says "That won't work here!"