#Differentiation

Jan 29, 20191 min read

Symptom of a sick message strategy: Same basic content as your competitor

If you changed the branding in your slide deck, could it pass as a presentation given by your competitor? Why this is a problem, confirmatio

Jan 3, 20192 min read

Offense, Defense, Advocacy During a Downturn

"...offensive operations, often times, is the surest, if not the only (in some cases) means of defence." - George Washington, 1799...

Sep 20, 20181 min read

Are you selling a concept or a concrete solution?

Your sales message must change any time your audience, goals, or topic changes. Otherwise it's so broad and general that it won't ha

Aug 10, 20182 min read

Observing Corporate Storytellers (or being observed) in the wild

Most of us can learn to be presentation artists - I call them Corporate Storytellers. But don't worry if other groups use this process t

Jan 7, 20182 min read

Seven Symptoms of a Sick Message Strategy

Does your team experience any of these seven symptoms of a sick message strategy? What are the root causes? Need help?

Jan 1, 20181 min read

What will you do different this year?

We don't improve until we do something different. What will you do different in 2018?

Dec 18, 20172 min read

What skills have you sharpened lately?

We recently ran a pilot course to sharpen the skills of Corporate Storytellers. And it was good. Would love to hear if other Articulus CSW g

Sep 29, 20172 min read

That won't work here!!!

A simple question can result in a remarkably different discussion when someone says "That won't work here!"