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Kevin Paylow
Feb 6, 20191 min read
Symptom of a sick message strategy: Client says it makes sense but takes no action
If you give a presentation and the client said "This makes sense" but takes no action... you may be suffering from a sick message
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Kevin Paylow
Dec 6, 20181 min read
15 things Corporate Storytellers will likely notice in other presenters' presentations
After the Articulus Corporate Storytelling Workshop, you will watch presentations through a different lens. Here are 15 specific things you
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Kevin Paylow
Dec 1, 20182 min read
Advocacy? Or Manipulation?
Be an advocate. Your audience wants your recommendation, not just your information, so they can make the best decision possible.
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Kevin Paylow
Sep 20, 20181 min read
Are you selling a concept or a concrete solution?
Your sales message must change any time your audience, goals, or topic changes. Otherwise it's so broad and general that it won't ha
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