#Evidence

Feb 6, 20191 min read

Symptom of a sick message strategy: Client says it makes sense but takes no action

If you give a presentation and the client said "This makes sense" but takes no action... you may be suffering from a sick message

Dec 6, 20181 min read

15 things Corporate Storytellers will likely notice in other presenters' presentations

After the Articulus Corporate Storytelling Workshop, you will watch presentations through a different lens. Here are 15 specific things you

Dec 1, 20182 min read

Advocacy? Or Manipulation?

Be an advocate. Your audience wants your recommendation, not just your information, so they can make the best decision possible.

Sep 20, 20181 min read

Are you selling a concept or a concrete solution?

Your sales message must change any time your audience, goals, or topic changes. Otherwise it's so broad and general that it won't ha