Symptom of a sick message strategy: Weak Call to Action
Ending a presentation with "Do you have any questions?" is a symptom of sick message strategy. Why this is a problem, confirmation
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Kevin Paylow
Feb 6, 20191 min read
Symptom of a sick message strategy: Client says it makes sense but takes no action
If you give a presentation and the client said "This makes sense" but takes no action... you may be suffering from a sick message
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Kevin Paylow
Jan 29, 20191 min read
Symptom of a sick message strategy: Same basic content as your competitor
If you changed the branding in your slide deck, could it pass as a presentation given by your competitor? Why this is a problem, confirmatio
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Kevin Paylow
Jan 19, 20191 min read
Symptom of a sick message strategy: Multiple presentations but NO progress
Do you or your team keep giving the same presentation but not seem to make any progress? Why it's a problem, confirming the problem, cau
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Kevin Paylow
Jan 12, 20191 min read
Symptom of a sick message strategy: Audience can't recall key points
Does your audience struggle recalling your key points? Why it's a problem, confirming the problem, causes, fixes.
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Kevin Paylow
Jan 6, 20191 min read
Symptom of a sick message strategy: Death by PowerPoint
Why 'Death by PowerPoint' is a problem, confirming the problem, causes, fixes.
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Kevin Paylow
Sep 20, 20181 min read
Are you selling a concept or a concrete solution?
Your sales message must change any time your audience, goals, or topic changes. Otherwise it's so broad and general that it won't ha
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Kevin Paylow
Aug 10, 20182 min read
Observing Corporate Storytellers (or being observed) in the wild
Most of us can learn to be presentation artists - I call them Corporate Storytellers. But don't worry if other groups use this process t
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Kevin Paylow
Jul 2, 20182 min read
How much time per slide?
I get this question. Often. One rule of thumb I often hear is "two minutes per slide. That's BS. Here's what I suggest instead.
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Kevin Paylow
Jun 11, 20182 min read
Don't Neglect Your Great Presenters
"Who benefits the most from this training?" This is a common question I get from clients. My answer often surprises them.
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Kevin Paylow
Jan 7, 20182 min read
Seven Symptoms of a Sick Message Strategy
Does your team experience any of these seven symptoms of a sick message strategy? What are the root causes? Need help?
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