Balance competitive advantage and competitive parity in your strategy and innovation efforts.

Just because the competition CAN do something doesn't mean they WILL. Ask yourself "What WON'T our competitors do?" as you

Many of the presenters I encounter seem to wear a serious mask when in front of the room. By showing little emotion, they dampen the energy

So what’s the right approach – organic or consultant? It really depends on honestly answering a few key questions.