Why it's a problem:
Critical points are drowned out by the sheer volume of content
Audience is overwhelmed and loses interest
Audience doesn't make a decision
Confirmation: The audience mentions it Potential cause(s):
Lack of an effective message strategy, specifically:
Failure to assess audience needs
Failure to prioritize
Equating a presentation with a document
A single slide deck designed for multiple audiences and situations
Fix(es):
Recognize documents are meant to be read; Slides are meant to visually support your presentation
Use tools (like the Storyboard and the Message Strategy Exercise) to develop and execute your message strategy
Training on persuasive messaging (like the Articulus Corporate Storytelling Workshop)
Give me a shout - I'm always happy to discuss