Why it's a problem:
Critical points didn't stick
Audience doesn't make a decision
Confirmation:
The audience asks a question about something covered during the presentation - not because they want to learn more but because they don't remember it
When asked, the audience can't recall one or more key points
Potential cause(s):
Lack of an effective message strategy, specifically:
Failure to assess audience needs
Failure to prioritize (too much content)
Failure to create and maintain interest
Failure to provide perspective
Fix(es):
Be deliberate in selecting what to discuss
Use tools (like the Storyboard and the Message Strategy Exercise) to develop and execute your message strategy
Training on persuasive messaging (like the Articulus Corporate Storytelling Workshop)
Give me a shout - I'm always happy to discuss