Best Deliberate Posts of Summer 2024 (Q3)

In case you missed them, here are the best Deliberate posts from July, August, and September 2024. Organized by topic. Click on a link to read the original post on LinkedIn.

DELIBERATE MESSAGING

Posts on persuasive messages that deliver results:

• Book review: Jolt!

• Silent spectators on LinkedIn

• My favorite founder story delivery example (video)

• Poll: How would you describe most conference presentations?

Common High Stakes Pitch Problems:

• Inconsistent

• Not compelling or memorable #1

• Not compelling or memorable #2

• Not compelling or memorable #3

• Not enough time or resources to prepare

Common Message Problems:

• Low audience engagement

• Can’t adapt when given less time

Media that matters:

• Problem: Low contrast visuals

• Weird AI images

• Slide animation

• Make it easy to see your point

• Beautiful garbage

DELIBERATE INNOVATION

Most folks know me for my messaging work. But I have an innovation management background too. For me, the two are closely linked: Both should have a specific audience, be centered on the value proposition, and offer proof.

Innovation challenges:

• Innovation chaos (amoeba ball)

• Middle managers

• Scattershot / emergent strategy

What we can learn from historic innovators and innovations:

• Henry Ford’s birthday

• Panama Canal anniversary

• Hoover Dam anniversary

TRAVEL TUESDAYS

Travel tips, tales, and opinions:

• Situational awareness

• Souvenirs

• Haggling

• Power adapters

• Token gifts

• Choosing a flight time

• Compression socks (sigh)

• Smile test at the airport

• My hotel room process

• Choosing a domestic hotel

• Choosing an international hotel or apartment

• Story: Diverted to Shreveport

• Story: Latte on tap

FAVORITE PEOPLE HIGHLIGHTS

I like sharing amazing people I know with my broader network. If you see someone interesting, send them a connection request on LinkedIn. Or ask me for an introduction.

• Derek Hibbard

• Katie Paylow

• Marisol Garcia-Luyckx

• Mark Alley

• Melonnie Amundson

• Ryan Sanders

• Simon Seaton

DELIBERATE / THOUGHTS ON RUNNING A BUSINESS

It’s good to share opportunities, setbacks, and lessons learned while building a business. Here are some of the things I’ve been thinking about lately:

• Deliberate culture & strategy

• How a recession is likely to impact Deliberate

• Measuring ROTI (Return on Training Investment)

• Poll: Preferred pricing structure

• Building out our digital assets

• Baby’s first presentation remote & dry erase marker

Deliberate event photos:

• Teaser

• Texas A&M

• FourBlock Foundation cohort kickoff

• FourBlock virtual coaching

IT’S A DATE

Holidays and what I take away from each:

• Canada Day

• American Independence Day

• International Beer Day

• Back to school

• Labor Day

• Friday the 13th

NEED HELP WITH YOUR MESSAGING OR INNOVATION?

Let me know. It's what I do.

And take a look at the tip sheets you can buy & download:

• Managing Presentation Anxiety

• Optimize Your Remote Presentations